Privacy Policy

Effective Date: May 2, 2026

This Privacy Policy governs the collection, use, storage, disclosure, and protection of your personal information by ETPRSU (“we,” “us,” “our”), operating the Shopify store at ETPRSU (the “Site”). By accessing or using our Site, you consent to the practices described in this Policy.

1. Information We Collect

1.1 Personal Information You Provide

Contact Details: Name, email address (ETPRSU@hotmail.com / ETPRSU@gmail.com), phone number, shipping/billing address.
Payment Information: Credit card details, payment method data (processed securely by Shopify and payment providers; we do not store full card details).
Account Data: Username, password, order history, and communication preferences.
Support Communications: Messages sent to our support team during business hours (Monday – Friday, 08:00 – 20:00).

1.2 Automatically Collected Information

Technical Data: IP address, device type, browser version, operating system, and unique device identifiers.
Usage Data: Pages viewed, time spent on Site, clickstream behavior, referral sources, and search queries.
Cookies & Tracking: We use cookies, pixel tags, and similar technologies to enhance user experience, analyze traffic, and personalize content. You may disable cookies via your browser settings.

2. How We Use Your Information

Order Fulfillment: Process, ship, and track orders; verify identity and prevent fraud.
Customer Support: Respond to inquiries, resolve issues, and provide post-purchase assistance during our service hours.
Personalization: Tailor product recommendations, marketing messages, and Site experience based on your preferences.
Legal Compliance: Meet tax, accounting, and regulatory obligations; respond to legal requests or protect our rights.
Business Improvement: Analyze Site performance, optimize operations, and develop new features.

3. Information Sharing & Disclosure

We do not sell, rent, or lease your personal information to third parties for commercial purposes. We share data only in the limited circumstances below:

Service Providers: Share necessary data with trusted partners (Shopify, payment processors, shipping carriers, email platforms) who assist in operating our business and are bound by confidentiality agreements.
Legal Requirements: Disclose data if required by law, court order, or government request; or to protect our legal rights, safety, or public interest.
Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of the transaction (we will notify you via email or prominent notice before any such transfer).
Consent: Share data with your explicit written consent.

4. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements:

Order & Transaction Data: Retained for 7 years post-purchase (tax/legal obligations).
Account Information: Retained until you request deletion or your account is inactive for 2 years.
Support Communications: Retained for 3 years after resolution of your inquiry.
Anonymous/Aggregate Data: May be retained indefinitely for analytical purposes (no longer linked to your identity).

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, loss, theft, alteration, or destruction:

Encryption: SSL/TLS encryption for data in transit; sensitive data encrypted at rest.
Access Controls: Role-based access restrictions, multi-factor authentication, and regular security audits.
Employee Training: Staff trained on data protection practices and confidentiality obligations.
Breach Response: In the event of a data breach affecting your personal information, we will notify you and relevant authorities as required by law.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data (where legally permitted).
Restriction: Request restriction of processing of your data.
Data Portability: Request transfer of your data to another controller.
Withdraw Consent: Withdraw consent for data processing at any time (without affecting lawfulness of prior processing).
Lodge Complaint: Contact a data protection authority if you believe we have violated privacy laws.

To exercise any of these rights, contact us at ETPRSU@hotmail.com or ETPRSU@gmail.com. We will respond to valid requests within 30 days.

7. International Data Transfers

Our Site is hosted on Shopify’s servers, which may process and store your data outside your country of residence (including in the United States). We ensure such transfers comply with applicable laws (e.g., GDPR, CCPA) and use standard contractual clauses (SCCs) or other approved mechanisms to protect your data.

8. Children’s Privacy

Our Site is intended for use by individuals aged 18 years and older. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal data, contact us immediately, and we will delete such information.

9. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated Policy on our Site with a revised “Effective Date” and, where appropriate, via email notification. Your continued use of the Site after the effective date of the updated Policy constitutes acceptance of the changes.